Privacy Policy

Last updated: September 20, 2025
Operator: Suzhou Apex Innovance Technology Co., Ltd (“Apex Innovance”, “we”, “us”, or “our”)
Registered address: Bldg 10, 199 Jinfeng RD, New District, Suzhou, 215129, China

This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit or make a purchase from our WordPress website powered by WooCommerce (the “Site”), and when you otherwise interact with us online. By using the Site, you agree to the practices described here.

Note: This policy is drafted to be globally sensible. Some sections apply only if required by your location (e.g., GDPR/UK GDPR for the EU/UK; CCPA/CPRA for California; PIPL for mainland China).

1. Who we are (Controller)

Suzhou Apex Innovance Technology Co., Ltd operates the Site and is responsible for your personal information.
Contact: Please reach us via the Site’s Contact page or by postal mail at the address above. If you prefer email, you may use the address listed on our Contact page.

2. Scope

This Policy applies to information we collect when you browse the Site, create an account, add products to cart, place orders, make payments, contact us for support, request warranty service, or subscribe to marketing communications. It does not apply to third‑party websites and services we do not control.

3. Information we collect

3.1 Information you provide

• Account details: name, username, password, email, phone number.

• Order & fulfillment: billing/shipping address, company name, tax/VAT ID (if applicable), order notes.

• Support & warranty: descriptions of issues, photos/videos, device model/serial number (if applicable), communications.

• Marketing preferences: email address, subscription status, and preferences.

3.2 Information collected automatically (including cookies)

• Device & log data: IP address, browser type/version, language, time zone, URLs visited, pages viewed, timestamps, referrer, crash/diagnostic logs.

• Cookies & similar technologies: small data files used to keep you logged in, remember your cart, enable checkout, measure Site performance, and—if enabled—support analytics and advertising. You can control non‑essential cookies via your browser and (if available on the Site) our cookie banner or preferences center.

3.3 Checkout & payments

We collect the information needed to process your order via WooCommerce. Payments are processed by third‑party payment providers (e.g., card processors, PayPal, etc.) on their secure pages. We do not store full payment card numbers or CVV. We receive a transaction ID, payment status, and limited details necessary for order confirmation, refunds, and fraud prevention.

3.4 Information from third parties (if applicable)

• Carriers/fulfillment partners: tracking numbers, delivery, and return status.

• Fraud‑prevention services: risk indicators and scores.

• Social login (if enabled): account identifier and basic profile info, as authorized by you.

4. How we use your information (purposes & legal bases)

• To perform a contract: process and deliver your orders, provide customer service, returns, warranty, and repairs.

• Our legitimate interests: ensure Site security, prevent fraud, improve products/services, analyze Site usage, and communicate with you about non‑marketing matters.

• Your consent: send marketing emails/SMS and use non‑essential cookies or personalized ads; you can withdraw consent at any time.

• Legal obligations: tax, accounting, audit, regulatory compliance, and responding to lawful requests.

5. Cookies used by WordPress/WooCommerce (examples)

Names and durations may vary by plugin/version; your browser cookie list is the source of truth.

If analytics or advertising cookies are enabled, we’ll present a consent banner or provide a way to manage your preferences.

6. How we share information

We share personal information only as needed with:

• Payment processors & acquiring banks to complete payments and refunds.

• Logistics/warehousing partners to ship, deliver, and handle returns.

• IT/cloud/security vendors for hosting, CDN, backups, logs, and Site protection.

• Analytics/advertising partners (if enabled) for metrics and marketing.

• Authorized resellers/service centers (if applicable) for local support.

• Public authorities, when legally required.
  We do not sell your personal information.

7. International transfers

If information is transferred outside your country/region (e.g., to service providers), we take appropriate safeguards required by law, such as standard contractual clauses, transfer impact assessments, and technical measures.

8. Retention

We keep information only for as long as necessary for the purposes described or as required by law:

• Accounts: deleted or anonymized after 24 months of inactivity, subject to legal holds.

• Orders & invoices: kept for 7 years (or longer if legally required).

• Support/warranty records: 3 years after ticket closure.

• Marketing subscriptions: until you unsubscribe,e; then removed or anonymized within 30 days.

• Analytics data: typically 14 months (configurable in analytics tools).

9. Your rights

9.1 General rights

Subject to applicable laws, you may request access, correction, deletion, restriction, or portability of your personal information, and object to certain processing. You may also withdraw consent at any time for processing based on consent. Use the contact methods in Section 1.

9.2 GDPR/UK GDPR (EU/UK)

• Legal bases include performance of a contract, legitimate interests, consent, and legal obligations.

• You may lodge a complaint with your local data protection authority.

• We do not conduct solely automated decisions that produce legal or similarly significant effects without human involvement.

9.3 CCPA/CPRA (California)

• You have the right to know/access, delete, correct, opt‑out of sale/sharing, limit use of sensitive data, and non‑discrimination.

• We do not sell personal information. If our use of advertising cookies qualifies as “sharing” for cross‑context behavioral advertising, you can opt out via our cookie preferences or by contacting us. If required, we will provide a “Do Not Sell or Share My Personal Information” link on the Site footer.

9.4 PIPL (Mainland China)

• Rights include: informed decision‑making, access/copy, correction/supplement, deletion, withdraw consent, request processing rules, account cancellation, and complaint.

• For minors under 14, we apply heightened protection and require guardian consent.

10. Children’s privacy

The Site is not directed to children. If we learn we collected personal information from a child without appropriate consent, we will delete it promptly.

11. Security

We implement reasonable technical and organizational measures—HTTPS, access controls, least‑privilege, logging/auditing, backups, and recovery—to protect personal information. However, no method of transmission or storage is 100% secure; please use a strong password and keep your credentials safe.

12. Third‑party links and services

The Site may contain links to third‑party websites/services. Their privacy practices are independent of ours. We encourage you to review their privacy notices.

13. Managing cookies

You may control non‑essential cookies via our cookie banner/preferences (if available) or through your browser settings. Disabling certain cookies may affect login, cart, or checkout functionality.

14. Automated decision‑making & profiling

We do not use automated decision‑making that produces legal or similarly significant effects on you. Limited profiling (e.g., fraud detection or product recommendations) may occur to protect our services or improve your experience; you can object where required by law.

15. Changes to this Policy

We may update this Policy from time to time. Material changes will be announced on the Site or via email. The “Last updated” date at the top indicates the most recent revision. Your continued use of the Site after changes means you accept the updated Policy.

16. How to contact us

Please contact us via the Contact page on the Site or by postal mail at the address listed in Section 1. We will respond within a reasonable period and within the time required by law.

Annex: Record of processing activities (summary)

For transparency; time frames may vary by law.

Activity → Data categories → Recipients/processors → Purpose/legal basis → Retention

• Ordering & fulfillment → account, order, address → payment processors, logistics → contract/legal obligation → 7 years

• Site analytics → device & usage data → analytics provider → legitimate interests/consent → ~14 months

• Marketing emails → email, preferences → email service provider → consent → until unsubscribed (+30 days)

• Fraud prevention → device/IP, risk scores → security providers → legitimate interests → ~1 year